Websites for Service-based Businesses

Get ready to feel excited – not stressed! – about your website.

At Kate Zalewski Design, I build WordPress websites for dietitians and service-based small business owners that are visually engaging, client-converting, and (bonus!) easy to manage by yourself.

A minimalist workspace featuring a laptop and green houseplant for a fresh, clean look.
Dietitians • Therapists • Coaches • Service Providers • Travelers • Pet Care • Educators • & More

Quick check-in… any of these sound familiar?

You DIY’ed your current site and it’s *fine* … or maybe it makes you cringe & hesitate to share it. You know it could look way nicer and work better, but you aren’t sure where the heck to start.

Your current site was built from a template or by another developer, but it’s reeeally difficult to edit and make your own changes as you please. Now it’s super out of date — in more ways than one

You don’t have a site and you’d love to build one with WordPress to start blogging, grow your traffic, and eventually runs ads — but WordPress just feels overwhelming as heck 😵‍💫

You have a basic website that gets the job done, but features like online booking, a recipe archive, or a shop would really take it to the next level! If only you knew how to add them 🤔

Building a WordPress website that works usually isn’t as straightforward as one might hope. Between the design, layout, copy, and 3rd party integrations – a “basic” website for your small business can easily become very complex!

That’s where I come in. If your website’s in need of an overhaul — but your head starts spinning every time you think about actually getting started — I’m just the person you want to partner with. That stuff that’s sending you into an anxiety spiral? The visuals, the layout, the strategy, the integrations – that’s actually the stuff I love! (am I a weirdo? Maybe!)

So, allow me to guide you through the process. I’ll do what I do best, while you continue to do what YOU do best.

It’s time for a website you can’t wait to share!

Explore Website Packages:

Essential Website

A new, fully custom site with eye-catching design, seamless user experience, and turns website visitors into customers or clients. Let’s make it a reality with a custom website tailored to your needs and goals.

I specialize in websites for service based business owners – dietitians, coaches, trainers, pet care, and more. The base package includes a 5-page WordPress website, which will suit the needs of many service based businesses. We can add extra pages as needed to support your business goals.

  • Five custom pages: Home, About, Services, FAQ, Contact
  • Legal & other pages: Privacy Policy, Disclaimers, Terms, 404, Social Links
  • Blog setup: we’ll build your blog homepage, single post template, and category system
  • Site design: a custom design to match your brand and strategically built to convert website visitors to clients
  • Website copy template: plan out your website copy with my helpful template
  • Basic SEO: on-page and off-page best practices to support your search ranking
  • Mobile & tablet optimization: your site will look great on all screen sizes
  • Plugin installation: setup of plugins for site security, anti-spam, performance, cookie banner, and website backups
  • Best practices: website speed & accessibility testing to ensure a great user experience
  • Analytics & indexing: setup of Google Analytics and Google Search Console
  • Video tutorials: personalized guides to help you manage your own site
  • Post-launch support: 30 days of support, tweaks, and troubleshooting

base investment: $2,000
timeline: 3-4 weeks

Website Revamp

Is your current website outdated? Got a DIY site that makes you cringe? Let’s build a modern, engaging site that captures your unique voice, converts visitors, and makes you proud to share it.

Depending on where your current site exists & how it was built, the amount of work involved in this project may vary. Please reach out for a custom quote. The Revamp typically includes:

  • Site design & flow: all website pages will be strategically rebuilt and designed to convert visitors into paying customers
  • Tech setup: migration to a new host, domain transfer, and/or new theme installation
  • Cohesive visual appearance: incorporation of logo/brand design or support with updated font pairings & color palette
  • Website copy support: assistance with formatting or rewriting your website copy
  • Basic SEO: on-page and off-page best practices to support your search ranking
  • Mobile & tablet optimization: your site will look great on all screen sizes
  • Plugin audit: review of current plugins and setup of select plugins for site security, anti-spam, performance, cookie banner, and website backups
  • Best practices: website speed & accessibility testing to ensure a great user experience
  • Analytics & indexing: setup of Google Analytics and Google Search Console
  • Video tutorials: personalized guides to manage your own site post-launch

base investment: starting at $2,400
timeline: 3-6 weeks

VIP Day

If your WordPress website needed a major facelift, like, yesterday, the VIP Day is a chance to totally transform your site – in just one day.

I’ll help you knock out your website to-do list, so you can stop procrastinating and get back to doing the stuff you do best. Depending on what all needs done, we can do a half day (4 hrs) or full workday (8 hrs) devoted solely to your website.

full day: $1,000
half day: $500

The Monthly Care Plan

Leave all the tech stuff to me! The Basic Care Plan includes plugin updates, backups, uptime monitoring, security checks, and broken link monitoring. The Extra Care Plan includes the same, plus 1 hour of my time monthly, for any tweaks or changes to your site you desire (change images/text, upload a new blog post, build a new website page, etc). Additional fees apply for requests involving >1 hour’s time.

basic care plan: $60/month
extra care plan:
$90/month
hourly rate for additional work: $75/hr

Past projects

Take a Peek at some of my designs

Dog Daycare & Boarding

Renegade Dog Services

Event Space

Wrigley View Rooftop

Dietitian

Forward Nutrition

Fitness Trainer

Ofon Fitness

Dietitian

Functional Nutrition with Jen

Home Organization

The Space Effect

Dietitian

Step Nutrition

Dietitian

Lindsay Nelson RDN

Dietitian

Rising Nutrition

Art Teacher

Art With Sam

Dietitian

Forks & Grace

Dog Groomer

Pooch A La Mode

Professional Organization

Hawai’i Academy of Nutrition & Dietetics

Dietitian

Your Kidney Dietitian

Meditation Coach

Culvitating Balance

What past clients are saying

“Kate made updating my website feel easy and fun. I felt like she heard everything I wanted and made it come to life.”

Leah P., Dietitian

the process

How It Works

01.

Inquiry + Proposal

We’ll begin by chatting about your website needs and goals. Then I’ll send you a proposal laying out my ideas, timeline, and cost for the project. If you accept, you’ll sign a contract and book a Kickoff Call.

02.

Prep Work + Kickoff

You’ll compile any photos, website copy, links, files, free downloads, and other information to include on your website. We’ll review this info and map out your website on the 90-minute Kickoff Call.

03.

Design + Development

After the Kickoff Call, I’ll create a website mockup for your approval. Looks good? Great! Next, I’ll get started actually building out your website, soliciting ongoing feedback as I work on each page.

04.

Let’s Launch Your Site!

The website is done – time for the Launch Call. We’ll review the site page by page to make sure it’s perfect, and discuss how to manage and maintain your site on the back-end as well.

Ready to shine online & portray the professional presence you desire?

Connect with me to book your free 20-minute inquiry call to get started!

Frequently Asked Questions

Stuff you might be wondering about before we get going.

Yes, I only build WordPress sites – not Wix, Squarespace, Showit, or others. If your current site is hosted else, working on a project together means you’re agreeable to migrating website platforms. Don’t worry, I’ll take care of setting up the domain name, hosting, etc!

Copywriting is not included with website packages. It’s tough to design website pages without knowing exactly what goes on each page, so clients will need to provide their own copy prior to starting the website build. If you want to write your own copy, I’ll provide a template you can use as a guide. Alternatively, you may want hire a copywriter to help with this task.

We can customize your site any way you like! Here are some examples of extra things we can add to your site, depending on the exact functionality you need:

No additional charge: Custom Email Address Setup, Embedded Booking Calendar, Contact Form Setup, Embedded Social Media Feeds, Newsletter Opt-In Form Setup, Access to Canva Logo Template

Additional charges apply: Extra Website Pages, Blog Content Transfer, Extra Blog Archive (i.e. recipe archive), E-commerce Store, Email Marketing Setup with Kit (ConvertKit), Logo Creation by Kate

Yes! I use a WordPress theme called Kadence that pairs with a page building tool called Kadence Blocks. You will get custom video tutorials on how to edit your site, create new pages, add blog posts, and more.

If you want to use any premium fonts, stock photos, or plugins on your website, you may need to pay an additional fee. However, most of my clients find they don’t need any of these “extras” for their sites. Instead I’ll assist you with selection of free fonts, stock photos, and recommended plugins.

Yes. For most projects I require a 50% deposit up front, with the remaining 50% due just prior to launch.

The start date for new projects is usually booked 3-4 weeks out, depending on my availability. This also gives you time to work on gathering content before we begin.

get started!

Please complete the inquiry form to begin. After completing the form, you’ll be directed to schedule an inquiry call with me. I look forward to connecting!